Archive for the ‘Installations’ Category

Julius caesar

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Client: H’ART Museum Amsterdam

Assignment: concept and 3d design for temporary exhibition

How should Julius Caesar – a white, male, dominant conqueror – be staged in today’s museum? The first exhibition in H’ART museum – formerly known as Hermitage Amsterdam – tries to unravel the myths and reality around Caesar, with its highlights and its dark sides.

The exhibition design aims to shed a new light on the controversial hero by treating Caesar like a brand, comparable to global products like Coca-Cola. The use of advertisement aesthetics with scaffolding, banners, blow-ups and illuminated letters evokes a certain irony and creates distance to the historical subject.

The six-meter-tall theatrical scenery emphasizes the intimidating grandeur of Caesar. The distinct choice of materials and intentional differences in scale reflect the intrinsic contradictions of “Caesar” the brand. Rough metal versus soft banners, contemporary scaffold versus age-old marble statues. This approach invites visitors to form new opinions on a complex historical character.

Graphic design by Glamcult Studio, Marline Bakker – scaffold by Interstage – light letters by welovecolor.nl – banners by PPS Imaging – prints by Riwi Collotype – photography by Mike Bink

at home with jordaens

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Client: Frans Hals Museum, Haarlem

Project: Spatial design for temporary exhibition

Centre piece of the exhibition on the Flemish Baroque painter Jacob Jordaens is the reconstruction of his show room which used to be in his house in Antwerp. For the first time the nine ceiling paintings are shown in Holland in a reconstruction with a temporary twist: Jordaens wanted to overwhelm his clients with a richly decorated room, we added the mirrorfloor for an immersive experience. The mirrorfloor creates a fascinating new perspective on the ceiling paintings and activates visitors immediately to engage with the room and the artworks.

Paintings on loan from Phoebus Foundation, Antwerp

Graphic design by Kathrin Hero, built by Fiction Factory, wall prints by Watjeziet, light by 50lux, art handling by aorta.be

Photography Arie de Leeuw, Anika Ohlerich. last picture Frouke de Leeuw

October 15 2021 – May 8 2022


Lân fan taal, Leeuwarden 2018

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Client: Province of Fryslan

Project: Interior design of the visitor centre Obe, Leeuwarden

Lân fan taal is a free-state for all languages. In the framework of Leeuwarden European Capital of Culture 2018, Lân fan taal offers a podium for all kind of languages, including Frisian, but also slang, Braille, sign and body language, as well as dance, music and poetry. The visitor centre Obe is the portal to Lân fan taal.

The Wall of Languages with his revolving cubes visualizes the inconceivable amount of nearly 7000 living, recognized languages worldwide. Pinpointing your own language on these big walls is a way of defining your position in this world and realizing that your linguistic background is one of thousands of cultures to interact with.


Interior design by Archetypisch. Graphic design by Studio Louter.

Architecture by Powerhouse Company. Neons by Tim Etchells.

Lân fan taal public

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Client: Province of Fryslan

Project: Design of the visual identy of Lân fan taal in public space

Lân fan taal is a free-state for all languages: here all languages are equal and language is infinite. Our world is becoming increasingly multilingual and more diverse. That is why Lân fan taal is inviting you to broaden your vision. Discover the importance and meaning of multilingualism through spatial installations and activities at Prinsentuin and Oldehoofsterkerkhof in Leeuwarden.

Concept: Archetypisch & Studio Louter. Spatial design: Archetypisch. Graphic and interactive design: Studio Louter.


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Client: The Nieuw en Meer – Amsterdam artist studio complex

Project: Competition to design the artist studio of the future.

Archetypisch and Suopulab won the Atelier Malkovich competition with their proposal for artist studios at the Nieuwe Meer, Amsterdam. Called PARKPARK, the studio design was part of an exhibition of experimental architecture that features eight pavilions built at half scale. The design was presented at the Nieuw en Meer artist studio complex in the summer of 2008.

In association with www.suopulab.nl


Foto 3 Thomas Lenden


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Client: Rijksgebouwendienst/Government Buildings Agency, Cultural Heritage of North Holland

Project: Design of information system that updates visitors on the castle’s renovation. 2010

A system of boards and weathering steel installations enables passers-by to zoom in on all kinds of details about the renovation process, such as the type of bricks and plaster used, the treatment of vegetation, or the bats living in the castle walls.

In association with Yvonne van Versendaal and Madelinde Hageman


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Client: De Balie, Amsterdam

Project: Spatial installation for Coetzee Festival in 2010.

To mark the 70th birthday of Nobel Prize winner J.M. Coetzee, the Balie cultural centre organized a festival in honour of the celebrated South African writer. In the installation designed by Archetypisch and SuopuLab, every line of Summertime, Coetzee’s latest novel, was cut out and glued together. His 297-page book became an 800-metre-long strip that meandered through the spaces of the Balie.

In association with www.suopulab.nl



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Client: Arti et Amicitiae artists association, Amsterdam

Project: Exhibition design. 2010

Exhibition that documents the first studio apartments for artists in Amsterdam, built in 1934 by the architects Zanstra, Giesen and Sijmons. A 1:5 model of the apartment complex was installed at Arti et Amicitiae. Back projections brought the studios to life and illuminated the action and interaction inside the building.

In association with Yvonne van Versendaal




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Project: Graduation project, Gerrit Rietveld Academy

Theme: Confrontational public furniture. 2004

This design for seating in a public place makes people more aware of themselves in relation to the others. The nine chairs are set at equal distances from each other, are neutral in form, and appear normal in their use. It is only when one wants to sit down that one realizes that the seat backs unfold in various directions, fixing previously unexpected orientations and views. The sitter cannot know in advance who they will look at or who will look at them.